News & Perspectives
Discover the latest insights, strategies, and news to help purpose-driven brands thrive. From creative solutions to industry updates, explore ideas that elevate your impact and grow your digital presence.
The 15 Commitments of Conscious Leadership: A Foundational Guide for Aysnd
Discover how The 15 Commitments of Conscious Leadership has shaped Aysnd’s foundation. We’re diving into each commitment and sharing insights on conscious leadership, mindfulness, and purpose-driven business. Join the conversation and explore how these principles can transform your leadership approach.
Be Well to Lead Well: Turning Crisis into a Mission to Empower Others
An Interview with Dr. Waajida Small about her person journey on how to be well at work while being a great leader. After giving birth to twins, Waajida’s life was upended by her husband’s stage 3 colon cancer diagnosis 1 week before she was set to return to work. Despite the emotional and mental toll, she used this crisis as an opportunity to reevaluate her priorities and develop a new approach to work-life synergy. She used this crisis to write the book Be Well to Lead Well to help others.
Catch Us at NRF’25
Carrie and Mickey will be at NRF’s Big Show on 1/13 and 1/14, ready to chat about all things sustainability, innovation, and impact. Look for Aysnd’s signature coral on the expo floor and let’s connect! Plus, take our Impact Maturity Survey to share how your brand is shaping the future of retail.
Behind the Scenes: Redesigning Square10 with Strategy & Heart
We’re thrilled to share a behind-the-scenes look at our collaboration with Square10 Solutions LLC! From strategic design to an inspiring photoshoot with renowned photographer Brian Ach, this project is all about showcasing Square10’s expertise, culture, and passion. Stay tuned for more updates as we bring this vision to life!
Driving Change: Welcoming Kate Caulfield
Women make up just 26.7% of the tech workforce—a challenge we see as an opportunity to redefine leadership in the industry. We’re excited to welcome Kate Caulfield as our new Creative Director, furthering Aysnd’s commitment to empowering women in tech and driving transformative change.
Custom Software That Drives Efficiency
Is outdated software slowing down your business? Discover how Aysnd’s custom software solutions can improve efficiency, save time, and empower your team. From dynamic call center management to AI onboarding tools, we turn your vision into reality.
Rooted in Values: What Makes Aysnd Different
At Aysnd, our values—Consciousness, Cultivation, Creativity, and Collaboration—are more than words; they guide every project and partnership we undertake. Discover how these principles shape our work and reflect our mission to inspire growth and impact.
The Alchemy of Purpose
Inspired by The Alchemist and my own journey, I set out to rediscover my "personal legend." After years in the high-stress world of software and ecommerce leadership, I realized my true purpose wasn’t in leaving the digital space but in transforming it. At Aysnd, my mission is to create a workspace where wellness, creativity, and collaboration thrive—proving that when we lead with purpose, we elevate everyone around us.
Growing the Good at Aysnd
Last week, Aysnd held its first Quarterly Business Meeting to align on vision and strategy. Our key takeaway? A renewed commitment to "Grow the Good"—helping purpose-driven companies elevate their online presence through smarter design and strategy. We also embraced another Aysnd principle: balancing work and play, by attending Steinyfest, a music festival founded by Greg Steinberg, where inspiration and fun flowed freely.